ABOUT THE COMPANY
Skel fjárfestingafélag hf. (commonly known as Skel) is a leading Icelandic investment
company with a history dating back to 1928. The company focuses on long-term value creation
through the acquisition, development, and active management of commercial properties and
other investment assets. Skel maintains a diversified portfolio that spans business-to-business
services, consumer markets, and financial sectors. It is publicly listed on the Nasdaq Nordic
Iceland exchange.
Driven by its core values—collaboration, transparency, and accountability—Skel is
committed to sustainable and responsible growth. Its investment approach emphasizes close
engagement with portfolio companies, offering operational support and strategic guidance to
foster long-term success. Skel’s holdings include a mix of mature enterprises and emerging
ventures across multiple industries.
Looking ahead, sustainability remains central to SKEL’s strategy. The company aims to
expand its portfolio through international growth, with a particular focus on the Nordic region
and wider Europe. Domestically, SKEL continues to explore strategic mergers to strengthen its
position in key sectors. One key initiative under this strategy is SKEL’s leadership in forming a
new retail group through the planned merger of its online grocer Atlaga (formerly Heimkaup)
with Samkaup, a nationwide supermarket chain. SKEL is taking an active role in shaping the
future direction of the combined company, with plans to streamline operations, strengthen the
brand, and position the group as a competitive force in the Icelandic consumer market. The
merged entity will operate across groceries, energy, car wash services, and pharmaceuticals, with
a long-term goal of listing the group’s parent company on the regulated market in Iceland.
Another example of this strategic approach is SKEL’s role in the development of Styrkás
hf., where it has been instrumental in defining the company’s strategy and guiding its formation.
As the majority shareholder, SKEL has actively built Styrkás into a leading player in Iceland’s
business-to-business services sector, driving its expansion through targeted acquisitions in areas
such as energy, environmental services, and industrial operations. Styrkás today reflects SKEL’s
long-term vision of building a strong, diversified B2B platform with the potential for further
expansion and a future public listing.
